onsdag 13 oktober 2010


The Stockholm Museum of Modern Art (Moderna Museet) opens the 2010 edition of The Moderna Exhibition. It features 54 artists who have made a strong impact on the Swedish art Scene. The exhibition is held every four years, something I would like to encourage the new director, Daniel Birnbaum, to make a annual exhibition. That would be true Public Service rather than something to ease the guilt that Moderna should feel about not supporting the upcoming artists more often. But lets not criticize this initiative, lets salute the opportunities that these artists will gain instead!

A taste of my favorites:

Axel Lieber.

Ann Edholm.

Karl Holmqvist.

Jens Fänge.

Viktor Kopp.

fredag 2 juli 2010


16-18 AUG 2010 in Stockholm

fredag 7 maj 2010

Sandra Backlund FW10


torsdag 29 april 2010

I like


måndag 19 april 2010

måndag 22 mars 2010


torsdag 11 februari 2010

Y-3 S/S 10 featuring Zinedine Zidane

check it out

Alexander McQueen R.I.P.

tisdag 9 februari 2010

Kate Moss for Longchamp

Behind the scenes

söndag 31 januari 2010

Louis Vuitton F/W10

Seems promising.

pictures from

lördag 30 januari 2010

In a perfect world...

Graduating students at Beckmans Collage of Design presents fashion films at PUB in Stockholm, during this weekend and next week.

...there's just us

fredag 15 januari 2010



Terry and Freja


Josh and his puppy

lördag 5 december 2009

Fashion Tale in AFRICA!

Photo by Ulrika Bendz

fredag 4 december 2009

torsdag 10 september 2009

måndag 17 augusti 2009

The september issue.

fredag 3 juli 2009

Ida Sjöstedt SS 2010

Pictures: www.fashionweekbyberns.com

Traces by Whyred

This Tuesday Fashion Tale attended the the preview of Whyred SS 2010 with designer Roland Hjort and his team in the whyred store. We fell in love with the "new white", it's called Marshmallow-white!

Marshmallow-white suit and arm by mens designer Johan Fondberg.